According to recent reports, the number of iPhones supplied to China decreased by a significant 33% compared to February of last year. This indicates a continuation of the sales decline over the past three months. The decrease in demand for other Apple products alongside the iPhone is also evident. While Apple management is reportedly preparing for another initiative in China, CEO Tim Cook himself may intervene in the situation. Here are all the details…
What will iPhone do in China?
It has been observed that iPhone sales in the country have decreased by 24% compared to the previous year, and this downward trend is expected to continue in 2024. Despite significant discounts on the iPhone 15 series in other countries, Apple seems to be far from reaching its desired sales target. However, one of the reasons for this situation could be attributed to the noticeable decrease in purchasing power among the Chinese population due to the economic crisis.
Additionally, the Chinese government’s ban on using iPhones in state institutions is said to play a significant role in this decline. Of course, the government’s strong support for Huawei and its high-tech phone series like the Mate 60 in recent times also pose a significant obstacle to iPhone sales.
The increasing demand for more affordably priced phone series compared to the iPhone is evident in the country. Apple’s next move to overcome this situation is expected to be a new artificial intelligence initiative. However, the success of this initiative remains uncertain at this time.
What are your thoughts on this topic? What do you think Apple should do in the Chinese market? Do you use an iPhone? You can easily share your opinions with us in the comments section below. Your views are very valuable to us.
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